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New trends come and go but how does one know if it’s worth a try? Double Cleansing was one such trend that emerged since the buzz word #KBeauty started taking the Indian skincare market by storm. So, is it really something you must look into? Well, we are here to break it all down for you.  

WHAT’S CLEANSING AND WHO SHOULD INCORPORATE IT INTO THEIR ROUTINE?

You skin goes through a lot throughout the day and if not cleansed properly dirt and pollution can accumulate at the surface of your skin potentially contributing to breakouts, dehydration and even ageing. Cleansers are essentially the foundation to your skincare routine. P.S. A quick swipe using your makeup remover wipe or splashing your face with some water in the shower won’t cut it.

Regular cleansing is crucial to the health and appearance of skin to maintain proper hydration and moisture levels while also clearing any pore blockage. Cleansing also helps maintain healthy pH levels which in turn enables healthy water and skin care product retention. Hence, no matter your skin type- you need to incorporate a cleanser into your routine.